Web Survey Bibliography
For self-administered instruments, questions asking if respondents engaged in a series of different behaviors can be formatted using:
Check-all response formats in which respondents are asked to mark all of the categories that apply under the assumption that marked categories are equivalent to "yes" and unmarked categories are equivalent to "no;"
Check-lists response formats in which questions are presented in a grid or matrix and "yes" or "no" are offered as explicit choices; or
Stand-alone response formats in which each question is presented separately and with its own set of "yes" and "no" categories.
For web surveys, the small body of research comparing check-all to check-list formats shows that checklists are associated with respondents endorsing a larger number of the individual questions (providing higher counts of the behaviors) and taking longer to answer the questions (possibly reflecting deeper processing of the items). However, other research on web surveys demonstrates that long questions and grid/matrix formats may encourage breakoffs. Thus, a plausible alternative to either the check-all or check-list format is to format items as stand-alone questions. To the best of our knowledge no one has compared all three of these response formats simultaneously and in a web survey, and that is the focus of the current experiment. We examined the three response formats for several series of questions about news consumption and social activities in a web survey of college students (RR1 18.3%). We examine how the formats differ with regard to the following outcomes: breakoff rates, endorsement of the individual items, completion times, primacy effects, and criterion validity.
Conference Homepage (abstract)
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 66th Annual Conference, 2011 (26)
- The smart(phone) way to collect survey data; 2013; Stapleton, C.
- Exploring Health-related Experiences and Access to Care: Differences between Online and Telephone Survey...; 2011; Doty, M. M., Peugh, J., Shand-Lubbers, J.
- Using Community Information and Survey Methodology for Bias Reduction to Enhance the Quality of the...; 2011; Harvey, J., Prabhakaran, J., Spera, C., Zhang, Zh.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- An Injured Party?: A Comparison of Political Party Response Formats in Party Identification.; 2011; Schwarz, S., Barlas, F. M., Thomas, R. K., Corso, R. A., Szoc, R.
- Asking Sensitive Questions: Do They Affect Participation In Follow-Up Surveys?; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Designing Questions for Web Surveys: Effects of Check-List, Check-All, and Stand-Alone Response Formats...; 2011; Dykema, J., Schaeffer, N. C., Beach, J., Lein, V., Day, B.
- Differential Sampling Based on Historical Individual-Level Data in Online Panels.; 2011; Kelly, R. H.
- Web Survey Live Validations - What Are They Doing?; 2011; Crawford, S. D., McClain, C.
- Comparing Numeric and Text Open-End Responses in Mail and Web Surveys.; 2011; Olson, K., Smyth, J.
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- Re-Examining the Validity of Different Survey Modes for Measuring Public Opinion in the U.S.: Findings...; 2011; Ansolabehere, S., Fraga, B., Schaffner, B. F.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Interactive interventions in web surveys can increase response accuracy.; 2011; Conrad, F. G.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Effects of Mode and Incentives on Response Rates, Costs, and Response Quality in a Mixed Mode Survey...; 2011; Stevenson, J., Dykema, J., Kniss, C., Black, P., Moberg, P.
- Effects of Differential Incentives on Response Rates in Four Countries for a Web-based Follow Up Survey...; 2011; McSpurren, K.
- Completing Web Surveys on Cell-enabled iPads.; 2011; Dayton, J., Driscoll, H.
- The Social Aspect of the Digital Divide; 2011; Johnson, E. P.
- Which Technologies Do Respondents Use in Online Surveys – An International Comparison?; 2011; Kaczmirek, L., Behr, D., Bandilla, W.
- Matrix Questionnaire Design to Reduce Measurement Error; 2011; Peytchev, A., Peytcheva, E.
- Race-of-Virtual-Interviewer Effects; 2011; Conrad, F. G., Schober, M. F., Nielsen, D.
- Which Web Survey Respondents Are Most Likely to Click for Clarification?; 2011; Coiner, T., Schober, M. F., Conrad, F. G.
- Providing Clarifying Instructions in a Web Survey; 2011; Redline, C. D.